{"id":14914,"date":"2024-04-13T07:40:29","date_gmt":"2024-04-13T04:40:29","guid":{"rendered":"https:\/\/rabeez.com\/?post_type=portfolio&#038;p=14914"},"modified":"2026-07-07T04:10:22","modified_gmt":"2026-07-07T01:10:22","slug":"i2m","status":"publish","type":"portfolio","link":"https:\/\/rabeez.com\/en\/project\/i2m\/","title":{"rendered":"National Intellectual Property Rights Exchange Platform (I2M)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14914\" class=\"elementor elementor-14914\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4ef90d9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ef90d9\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-02-1-1536x960.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b962d7b\" data-elementor-lightbox-title=\"i2m-01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ5MTgsInVybCI6Imh0dHBzOlwvXC9yYWJlZXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wM1wvaTJtLTAxLndlYnAiLCJzbGlkZXNob3ciOiJiOTYyZDdiIn0%3D\" href='https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-01.webp'><img decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-01.webp\" class=\"attachment-full size-full\" alt=\"I2M\" srcset=\"https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-01.webp 1600w, https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-01-300x300.webp 300w, 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decoding=\"async\" width=\"1600\" height=\"2167\" src=\"https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-03.webp\" class=\"attachment-full size-full\" alt=\"I2M\" srcset=\"https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-03.webp 1600w, https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-03-222x300.webp 222w, https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-03-756x1024.webp 756w, https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-03-768x1040.webp 768w, https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-03-1134x1536.webp 1134w, https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-03-1512x2048.webp 1512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b962d7b\" data-elementor-lightbox-title=\"i2m-06\" 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class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b962d7b\" data-elementor-lightbox-title=\"i2m-04\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ5MjQsInVybCI6Imh0dHBzOlwvXC9yYWJlZXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wM1wvaTJtLTA0LndlYnAiLCJzbGlkZXNob3ciOiJiOTYyZDdiIn0%3D\" href='https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-04.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1226\" src=\"https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-04.webp\" class=\"attachment-full size-full\" alt=\"I2M\" srcset=\"https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-04.webp 1600w, https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-04-300x230.webp 300w, https:\/\/rabeez.com\/wp-content\/uploads\/2024\/03\/i2m-04-1024x785.webp 1024w, 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elementor-element elementor-element-20fd420 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20fd420\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c08449f\" data-id=\"c08449f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0707750 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"0707750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297ae2a elementor-widget elementor-widget-heading\" data-id=\"297ae2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rabeez.com\/en\/project\/i2m\/\">National Intellectual Property Rights Exchange Platform (I2M)<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392e292 elementor-widget elementor-widget-heading\" data-id=\"392e292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2023<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb14c0d elementor-widget elementor-widget-spacer\" data-id=\"fb14c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d1392 elementor-widget elementor-widget-icon-box\" data-id=\"00d1392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAn identity turning creativity into market value.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9003b0e elementor-widget elementor-widget-icon-box\" data-id=\"9003b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tThe challenge\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe challenge was to create a comprehensive identity for a pioneering national government platform that embodies security, trust, and innovation while engaging a diverse audience of creators, innovators, and investors. The objective was to develop an identity that authentically reflects the Authority\u2019s strategic mission of transforming ideas into market-ready intellectual assets through a secure, seamless marketplace that safeguards intellectual property rights.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e3989 elementor-widget elementor-widget-icon-box\" data-id=\"94e3989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhat has been achieved\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAt Rabeez, we set out to establish i2M as the Kingdom\u2019s leading national intellectual property marketplace by creating a comprehensive brand identity that embodies innovation, trust, and inclusivity.<br>\nThe first step was to seamlessly integrate the platform\u2019s name and logo into a unified visual identity that represents a marketplace dedicated to empowering creativity and supporting innovators.<br><br>\nBuilt on extensive research and strategic insights, the new identity has evolved into a powerful strategic asset that reflects the platform\u2019s commitment to excellence, openness, and inclusivity. It delivers a consistent experience for creators, investors, and users alike, reinforces confidence in every interaction, and positions ATM as a national hub where ideas, intellectual property, and commercial opportunities converge to unlock greater value from innovation.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da98009 elementor-widget elementor-widget-icon-box\" data-id=\"da98009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tScope of work\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLogo and visual identity development, Naming, brand messages, graphic system, brand applications, brand strategy, brand guidelines, and website design. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Saudi Authority for Intellectual Property is a Saudi organization responsible for the protection and regulation of intellectual property fields.<\/p>\n","protected":false},"author":1,"featured_media":14916,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","portfolio_category":[56],"portfolio_tag":[],"class_list":["post-14914","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-government"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I2M | Branding &amp; Marketing by Rabeez<\/title>\n<meta name=\"description\" content=\"Rabeez collaborated with I2M to develop a strong brand identity enhancing the National Intellectual Property Rights Exchange Platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rabeez.com\/en\/project\/i2m\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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