{"id":9204,"date":"2024-04-12T04:07:24","date_gmt":"2024-04-12T01:07:24","guid":{"rendered":"https:\/\/rabeez.com\/?post_type=portfolio&#038;p=9204"},"modified":"2026-06-24T02:22:35","modified_gmt":"2026-06-23T23:22:35","slug":"rafeeh","status":"publish","type":"portfolio","link":"https:\/\/rabeez.com\/en\/project\/rafeeh\/","title":{"rendered":"Rafeeh"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9204\" class=\"elementor elementor-9204\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d64856 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4d64856\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-82590da\" data-id=\"82590da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e699f94 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"e699f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-9204 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e699f94\" data-elementor-lightbox-title=\"Rafeeh-01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIxMSwidXJsIjoiaHR0cHM6XC9cL3JhYmVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA4XC9SYWZlZWgtMDEuanBnIiwic2xpZGVzaG93IjoiZTY5OWY5NCJ9\" href='https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-01.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-01.jpg\" class=\"attachment-full size-full\" alt=\"Rafeeh\" srcset=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-01.jpg 1920w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-01-300x169.jpg 300w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-01-1024x576.jpg 1024w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-01-768x432.jpg 768w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-01-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e699f94\" data-elementor-lightbox-title=\"Rafeeh (pdf)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIxNSwidXJsIjoiaHR0cHM6XC9cL3JhYmVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA4XC9SYWZlZWgtMDIuanBnIiwic2xpZGVzaG93IjoiZTY5OWY5NCJ9\" href='https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-02.jpg'><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-02.jpg\" class=\"attachment-full size-full\" alt=\"Rafeeh\" srcset=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-02.jpg 1920w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-02-300x169.jpg 300w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-02-1024x576.jpg 1024w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-02-768x432.jpg 768w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-02-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e699f94\" data-elementor-lightbox-title=\"Rafeeh (pdf)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIyMCwidXJsIjoiaHR0cHM6XC9cL3JhYmVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA4XC9SYWZlZWgtMDQuanBnIiwic2xpZGVzaG93IjoiZTY5OWY5NCJ9\" href='https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-04.jpg'><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-04.jpg\" class=\"attachment-full size-full\" alt=\"Rafeeh\" srcset=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-04.jpg 1920w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-04-300x169.jpg 300w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-04-1024x576.jpg 1024w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-04-768x432.jpg 768w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-04-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e699f94\" data-elementor-lightbox-title=\"Rafeeh-03\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIxOCwidXJsIjoiaHR0cHM6XC9cL3JhYmVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA4XC9SYWZlZWgtMDMuanBnIiwic2xpZGVzaG93IjoiZTY5OWY5NCJ9\" href='https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-03.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-03.jpg\" class=\"attachment-full size-full\" alt=\"Rafeeh\" srcset=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-03.jpg 1920w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-03-300x169.jpg 300w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-03-1024x576.jpg 1024w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-03-768x432.jpg 768w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-03-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e699f94\" data-elementor-lightbox-title=\"Rafeeh-05\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIyMiwidXJsIjoiaHR0cHM6XC9cL3JhYmVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA4XC9SYWZlZWgtMDUuanBnIiwic2xpZGVzaG93IjoiZTY5OWY5NCJ9\" href='https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-05.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-05.jpg\" class=\"attachment-full size-full\" alt=\"Rafeeh\" srcset=\"https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-05.jpg 1920w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-05-300x169.jpg 300w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-05-1024x576.jpg 1024w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-05-768x432.jpg 768w, https:\/\/rabeez.com\/wp-content\/uploads\/2022\/08\/Rafeeh-05-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f8c7b42\" data-id=\"f8c7b42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb4ae0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb4ae0f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5b571a9\" data-id=\"5b571a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65e3dfa elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"65e3dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59785b elementor-widget elementor-widget-heading\" data-id=\"e59785b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rabeez.com\/en\/project\/rafeeh\/\">Rafeeh<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d3cf0 elementor-widget elementor-widget-heading\" data-id=\"00d3cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3be8e6 elementor-widget elementor-widget-spacer\" data-id=\"d3be8e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4270d0d elementor-widget elementor-widget-icon-box\" data-id=\"4270d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEvery brand has its own measure, and Rafeeh was built on creativity.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295461f elementor-widget elementor-widget-icon-box\" data-id=\"295461f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tThe challenge\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe challenge was to develop an identity system that matches Rafeeh\u2019s ambitions and supports its long journey, while remaining consistent, flexible, and relevant over time. The identity needed to clearly express the brand across all applications and strengthen its position in a competitive market.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a1581 elementor-widget elementor-widget-icon-box\" data-id=\"f4a1581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhat has been achieved\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWe developed a complete brand identity for Rafeeh, starting with a name that reflects luxury and extending into a vibrant visual system. The logo concept was inspired by an umbrella, symbolizing Rafeeh as a platform that brings together diverse entertainment businesses. Clear guidelines and a unified graphic system ensured consistency across all applications, creating a modern and confident presence that supports Rafeeh\u2019s vision for growth and innovation within the Kingdom.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d708741 elementor-widget elementor-widget-icon-box\" data-id=\"d708741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tScope of work\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLogo and visual identity development.<br>\nGraphic system.<br>\nBrand applications.<br>\nBrand messaging.<br>\nBrand guidelines.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rafeeh is an entertainment company and a subsidiary of Albaltan Group\u2019s leading investment company.<\/p>\n","protected":false},"author":1,"featured_media":10193,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","portfolio_category":[14],"portfolio_tag":[],"class_list":["post-9204","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rafeeh | Branding 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