{"id":9227,"date":"2024-04-13T07:16:45","date_gmt":"2024-04-13T04:16:45","guid":{"rendered":"https:\/\/rabeez.com\/?post_type=portfolio&p=9227"},"modified":"2026-06-24T01:47:11","modified_gmt":"2026-06-23T22:47:11","slug":"takenda","status":"publish","type":"portfolio","link":"https:\/\/rabeez.com\/en\/project\/takenda\/","title":{"rendered":"Takenda"},"content":{"rendered":"\t\t
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\"Takenda\"<\/a><\/div><\/figure>
\"Takenda\"<\/a><\/div><\/figure>
\"Marketing<\/a><\/div><\/figure>
\"Takenda\"<\/a><\/div><\/figure>
\"Takenda\"<\/a><\/div><\/figure>
\"Takenda\"<\/a><\/div><\/figure>
\"Takenda\"<\/a><\/div><\/figure>
\"Takenda\"<\/a><\/div><\/figure>
\"\u0647\u0648\u064a\u0629<\/a><\/div><\/figure><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Takenda<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t2021<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tA creative identity elevating national entertainment.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tThe challenge\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe scale of the project demanded a bold and expressive verbal and visual identity, as the brand represents the Kingdom\u2019s largest destination for arcade gaming, virtual reality, and premium karaoke experiences. The focus was on shaping the brand as a complete entertainment universe defined by joy, energy, excitement, modernity, and creativity.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat has been achieved\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe built the brand around the idea of standing out, aligned with an audience that seeks new and different experiences. This led to a highly expressive verbal and visual identity that captures the spirit of fun and innovation across the name, storytelling, logo dynamics, and color palette.

\nTakenda\u2019s identity became a true visual attraction, forming a strong emotional connection with visitors while delivering a fun and memorable experience. The brand now moves dynamically with changing trends, strengthened by a bold and unconventional character that fully supports its vision.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tScope of work\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBrand identity development.
\nLogo design.
\nNaming.
\nBrand applications.
\nBrand messaging.
\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The company operates under the umbrella of Rafeeh, which is a subsidiary of the Saudi investment group AlBaltan.<\/p>\n","protected":false},"author":1,"featured_media":9245,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","portfolio_category":[14],"portfolio_tag":[],"class_list":["post-9227","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-corporate"],"acf":[],"yoast_head":"\nTakenda | Branding & Marketing by Rabeez<\/title>\n<meta name=\"description\" content=\"Rabeez partnered with Takenda to develop a strong brand identity and marketing strategy, enhancing its presence in the entertainment sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rabeez.com\/project\/\u062a\u0627\u0643\u0646\u062f\u0627\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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