{"id":9468,"date":"2024-03-26T05:21:56","date_gmt":"2024-03-26T02:21:56","guid":{"rendered":"https:\/\/rabeez.com\/?post_type=portfolio&p=9468"},"modified":"2025-02-16T15:16:31","modified_gmt":"2025-02-16T12:16:31","slug":"half-million","status":"publish","type":"portfolio","link":"https:\/\/rabeez.com\/en\/project\/half-million\/","title":{"rendered":"Half Million"},"content":{"rendered":"\t\t
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Half Million<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tThe challenge\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tHalf Million is one of the most popular caf\u00e9s in Saudi Arabia, established through a partnership between two young Saudi entrepreneurs who aimed to captivate consumers. The challenge in upgrading the identity was to convey a direction that is less intense and more cordial, creating a memorable and unique experience.<\/span>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat has been achieved\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe have developed a new identity that sets itself apart from its predecessor by being less severe and more distinctive, with the aim of breaking through the traditional barriers in the coffee market. Additionally, the brand\u2019s name-inspired messages serve the goal of establishing deeper connections with consumers. With this rebuilt strategy, we seek to align sustainably with ongoing developments and the continuous expansion of products in the long term.<\/span>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tScope of work\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBrand Strategy Development, Brand Messages, Supervising the design of identity applications.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Half Million is one of the most popular Saudi caf\u00e9s<\/p>\n","protected":false},"author":1,"featured_media":9473,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[15],"portfolio_tag":[],"class_list":["post-9468","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-food-beverage"],"acf":[],"yoast_head":"\nHalf Million | Caf\u00e9 Branding & Marketing by Rabeez<\/title>\n<meta name=\"description\" content=\"Rabeez partnered with Half Million to develop a strong brand identity enhancing its presence in the caf\u00e9 and hospitality sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rabeez.com\/en\/project\/half-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Half 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