12 Cups
The challenge
The Saudi company, specializing in the import and distribution of equipment for coffee brewing, has encountered a problem in the application and standardization of the logo, which has led to the need for a smart strategy that will facilitate the future application of the logo and simplify its use in various methods in a sustainable manner, in order for the company to come to be considered one of the most famous and important destinations for unique coffee tastes.
What has been achieved
The logo has been developed and standardized as it is easy to use and apply to different means in a correct and structured manner with a dedicated strategy to achieve the objectives and directions of the brand, now and in the future.
Scope of work
- Logo Development
- Graphic System
- Identity Applications
- Brand Messages
- Work Environment
- Packaging Design
- Identity Guidelines
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