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Abu Deek

The challenge

A buffet that serves sandwiches and snacks of all kinds, connecting the past to the present by introducing the concept of buffets to the new generation with the same appearance and cost, seeking to get a look that is in line with its services and targeted audience.

What has been achieved

We were inspired to build the logo and identity from the authentic past that the old generation craves and is the present of the new generation, from the name right up to the messages that were selected with distinction to suit the different applications in a sustainable way.

Scope of work

  • Logo Development
  • Naming
  • Graphic System
  • Identity Applications
  • Brand Messages
  • Packaging Design
  • Identity Guidelines

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