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About the project

A Saudi coffee shop serving hot and cold coffee drinks and delicious snacks to give a perfect experience to coffee lovers. The brand wants to be different and to be distinct from the traditional style of logo design and identity of specialized coffee brands.

Scope of work

In order to be different and creative in designing the logo and identity, we started studying the coffee field in its specifics, where the hormone dopamine inspired our design of the logo, as the hormone is a stimulus for the brain to work, with continuity that gives the same result as drinking coffee. In choosing identity colors, we relied on an interesting main color and dark sub-colors indicating the steps of roasting coffee, after which we emerged with a distinctive design that achieves the brand's goals and ambitions in a sustainable manner.

Scope of work

  • Logo Development
  • Graphic System
  • Identity Applications
  • Brand Messages
  • Packaging Design
  • Identity Guidelines

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