Lamaa
The challenge
A platform specialized in fintech and finance through banks and financial institutions, discounting early payment bills. Based on supply chain financing and empowering SMEs by obtaining early payments, the company seeks to expand and reach all interested sectors of the services they offer and to appear both professional and simple; that simplicity has within it the uniqueness that supports identity applications.
What has been achieved
For the logo and identity-building plan, we relied on the technical side, color connotations, and symbols that help in understanding the brand field, with the power of advertising messages that accompany it. We achieved the project's objectives with a modern finish that supports the futuristic vision of the brand to achieve a professional and formal appearance that speaks of sustainability.
Scope of work
- Logo Development
- Graphic System
- Identity Applications
- Brand Messages
- Identity Guidelines
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