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The challenge

A subsidiary of The Saudi Investment Recycling Company (SIRC) completely owned by the Public Investment Fund, Sail specializes in marine environmental business services and looks forward to reflecting its vision and scope of work on a logo and identity that describe it as a regional center for combating dangerous oil spills on all coasts of Saudi Arabia on the Red Sea and the Arabian Gulf.

What has been achieved

Our strategy of building a logo and identity relied on adding maritime features on the name, colors, and symbols that reflect the field of marine environment and services in a national spirit painted in the form of Saudi Arabia's maritime boundaries, which contribute to clarifying for those interested in serving the domestic maritime range. And this is clear at the first glance, as all symbols and colors are translated with simple creativity, accompanied by advertising messages chosen accurately to serve the brand objectives and vision.

Scope of work

  • Logo and Identity Creation
  • Naming
  • Graphic System
  • Identity Applications
  • Identity Guidelines
  • Brand Messages
  • Brand Strategy

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