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The challenge

A real estate company offers various real estate projects serving different categories interested in buying apartments and villas. The company seeks to look professional by creating a logo and identity with features describing the real estate field.

What has been achieved

The design strategy was inspired by the identity, logo, and choice of name from the features of the Saudi Najdian architecture as well as the colors and symbols that bring a modern character to its heritage base. This gave it a huge and unusual uniqueness in the field of real estate and in the applications of identity by various means.

Scope of work

  • Logo Development
  • Naming
  • Graphic System
  • Identity Applications
  • Identity Guidelines
  • Website Development

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