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The challenge

Amjad Al-Mutahidah has sought to assure its decades-long leadership, locally and regionally, in home and electronic appliance manufacturing and catering in a modern way to keep pace with its competitors in the market and engage with developments in the field and show a more perfect appearance that will serve the brand in the coming decades.

What has been achieved

The challenge was to come up with a modern and professional concept that refers to the service provided using a modern appearance while retaining the spirit of the old logo to highlight the brand's longstanding expertise in home and electronic appliance manufacturing and in catering, thus drawing inspiration from the company's activity in high-quality air conditioning and cooling devices to create an identity and logo that represents the field in a modern and sustainable manner.

Scope of work

Logo and Identity Creation, Graphic System, Identity Applications, Identity Guidelines, Brand Architecture, Design advertisements for the launch campaign

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