A creative umbrella brand with an identity that speaks innovation and renewal.
The challenge
With a long-standing legacy in importing, exporting, and producing chilled and dry food products, Almunajem recognized the need to evolve its visual identity to reflect its strength, independence, and leadership across both the Saudi investment and food sectors, while remaining connected to its roots.
What has been achieved
We developed a new visual identity that supports Almunajem’s integrated vision and aligns with its expansion and renewal plans. The contemporary design system strikes a balance between heritage and innovation, using typography and colors that express confidence and premium quality. This evolution supports the company’s modern direction, strengthens its position as a leading national brand, improves engagement, and reinforces brand loyalty through a framework designed for sustainable growth.
Scope of work
Logo and brand identity development, Graphic system, Brand guidelines, Outdoor signage design, Print materials.
