Connection, expressed through a visual identity that celebrates Saudi excellence.
The challenge
After years of success and growth, etisal recognized the need for a new visual identity that reflects its professionalism, ongoing innovation, and strong focus on customer service and closeness to its clients. The challenge was to highlight the company’s Saudi roots in an authentic way while creating an identity that is clear, flexible, and suitable for all communication platforms.
What has been achieved
We developed an identity that supports visual and interactive consistency as the company continues to grow. This update allowed etisal to present a modern and unified image that reflects its professionalism and innovative mindset. It also strengthens the company’s ability to communicate clearly with its audience and partners. Today, etisal’s identity is not just a new and refreshed look, it is a strategic tool that reflects the company’s vision and future ambitions, while creating a strong foundation for continued growth without losing its core values.
Scope of work
Brand identity and logo Naming Graphic system Brand strategy
