A creative identity elevating national entertainment.
The challenge
The scale of the project demanded a bold and expressive verbal and visual identity, as the brand represents the Kingdom’s largest destination for arcade gaming, virtual reality, and premium karaoke experiences. The focus was on shaping the brand as a complete entertainment universe defined by joy, energy, excitement, modernity, and creativity.
What has been achieved
We built the brand around the idea of standing out, aligned with an audience that seeks new and different experiences. This led to a highly expressive verbal and visual identity that captures the spirit of fun and innovation across the name, storytelling, logo dynamics, and color palette.
Takenda’s identity became a true visual attraction, forming a strong emotional connection with visitors while delivering a fun and memorable experience. The brand now moves dynamically with changing trends, strengthened by a bold and unconventional character that fully supports its vision.
Scope of work
Brand identity development.
Logo design.
Naming.
Brand applications.
Brand messaging.
