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The challenge

A company under the umbrella of Rafeeh which is a subsidiary of the Saudi investment group AlBaltan. The first goal is to highlight the magnitude and creativity of the brand as one of the sports season destinations planned for 2021, where the brand is considered the largest recreational center for arcade games and virtual reality, and the distinctive karaoke experience. ‘This means that we are taking on a unique challenge.

What has been achieved

We started with a strategic plan and a comprehensive study of the requirements of the project to create the right name to represent the brand. Finally, Takenda was the name chosen, which has the meaning of things that are not to be spoken about or made public, for everyone to enjoy and harmonize with funny moments, as well as advertising messages associated with the meaning of the name in an attractive style different from the norm. These points met well with the logo design and the choice of identity colors that are in line with the features and accent of the brand, to come up with a masterpiece that describes the true creativity of the project.

Scope of work

Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Design environmental graphics, Motion video for lunch campaign.

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