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The challenge

The company operates under the umbrella of Rafeeh, which is a subsidiary of the Saudi investment group AlBaltan. The first goal is to highlight the magnitude and creativity of the brand of the planned sports season destinations in 2021. We take pride in being the largest recreational center for arcade games, virtual reality, and providing a unique karaoke experience. This presents us with a distinctive challenge that we are eager to undertake.

What has been achieved

We started with a strategic plan and a comprehensive study of the requirements of the project to create the right name that represents the brand. After consideration, we chose the name “Takenda”, which has the meaning of things that are not to be spoken about or made public, for everyone to enjoy and harmonize with funny moments. WWe also developed captivating advertising messages associated with the meaning of the name in an attractive style different from the norm. These elements met well with the logo design and the choice of identity colors that reflect the features and accent of the brand, to result in a masterpiece that describes the essence of the project’s creativity.

Scope of work

Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Design environmental graphics, Motion video for lunch campaign.

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