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The challenge

Batook is a long-standing company that specializes in the production and manufacturing of gum and candy in the Middle East. The company aims to upgrade its traditional identity and logo while embracing sustainability and modernity. This initiative supports their plans and objectives of continuous expansion, as they are known to be one of the most important players and influencers in the Saudi food market. With over 10 sub-brands and more than 50 gum product variants like Nova, Batook, Klast, and Miska.

What has been achieved

We started by analyzing the brand and studying its long history in this industry, crafting a new strategy with a concept that is completely different from the previous one. We aim to accurately convey the brand’s features and messages, presenting a professional image that exudes confidence. Our approach includes nature-inspired symbols that represent the food field, coupled with timeless symbols that signify strength and enduring presence.

Scope of work

Logo and Identity Creation, Graphic System, Identity Applications Brand Messages,  Identity Guidelines, Identity Applications of the work environment, Website Development, Brand Architecture, Lunch campaign motion video.

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