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The challenge

A club specializes in camel herding and caters to people interested in them, while also organizing relevant activities under a single association. This initiative demonstrates the club’s commitment to supporting Saudi Arabian folklore and its preservation, under the supervision of Prince Mohammed bin Salman Al Saud. The challenge was to work on one of the programs of ‘Al Sayahed Council’, which focuses on discussing issues primarily related to camels and various cultural topics, while also keeping up with the camel festival. The brand aspires to upgrade its logo and identity due to a lack of professionalism, clarity, and satisfaction. This is crucial as it organizes some of the most anticipated events in Saudi Arabia.

What has been achieved

In response to the brand’s request for a professional and impactful visual identity, we have worked on upgrading the logo and identity with a carefully crafted strategy. This strategy aims to give the brand a more modern style that aligns with its long-term goals and can be effective through identity applications.

Scope of work

Logo and Identity Creation, Graphic System, Identity Guidelines.

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