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The challenge

A holding company comprising several companies operating in different sectors, including industry, health, energy, retail, and real estate. The company aspires to revive its brand identity with a logo and overall identity that resonate with its values and distinctive features, aligning with the diverse and influential segments of the Saudi market.

What has been achieved

We have developed a strategic plan that ensures achieving the brand’s objectives through a simplified method in building the logo and business identity. The aim is to create an elegant, professional and serious representation that fits the brand’s growing field and serves it sustainably across its various applications.

Scope of work

Logo Development, Graphic System, Identity Applications, Identity Guidelines, Website Development.

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