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The Olaya Towers

2024

The challenge

Olaya Towers is a prominent commercial complex in Riyadh, Saudi Arabia, consisting of high-rise buildings that house offices, residences, hotels, and retail spaces. In a city full of skyscrapers and luxurious towers, we faced a distinct challenge that ignited our creativity and strategic thinking. The goal was renewing and clarifying Olaya Towers’ presence in the market. Our mission was to breathe new life into the brand, creating a refreshed and impactful identity that would captivate the market, reestablishing Olaya Towers as a prominent and sought-after destination.

What has been achieved

Despite these challenges, our team’s expertise, creativity, and dedication ensured that each aspect of the project was meticulously crafted. The result was a remarkable brand identity that captured the essence of Olaya Towers. Olaya Towers now stands as a symbol of elegance and luxury, and captivating the hearts of those who aspire to a prestigious lifestyle.

Scope of work

Logo and identity Creation, Brand strategy, Graphic System, Identity Applications, Brand Messages, Identity Guidelines.

 

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