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The challenge

In 1979, the Saudi Arabian government established SAPTCO, the Saudi Public Transport Company, as the nation's first land transport provider. With a fleet of over 3,250 vehicles equipped with advanced technology, SAPTCO revolutionized public transportation. Their dedicated team of over 3,600 employees ensures efficient and reliable service. SAPTCO's journey continues, connecting communities and shaping the future of transportation in Saudi Arabia.

What has been achieved

SAT is a brand that embodies professionalism and commitment. Through carefully selected advertising messages, its personality shines through in tone and appearance. Every element harmonizes to sustain a consistent brand identity across various channels, leaving a lasting impression. SAT is more than just a logo; it's a trusted partner that engages and serves its audience.

Scope of work

  • Developing the logo and identity for the sub-brand (SAT)
  • Naming
  • Brand Strategy
  • Graphic System
  • Identity Applications
  • Identity Guidelines

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