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2024

The challenge

GASCO, the National Gas and Industrial Company, emerged in 1963 (1383 AH) through the merger of “Al-Ghaz Al-Ahliya in Dammam” and “Saudi Gas and Industrial Company.” As a leading player in the Liquefied Petroleum Gas (LPG) field in Saudi Arabia, GASCO upholds international standards, ensuring reliable and safe LPG delivery from advanced facilities across the entire kingdom. With a focus on operational excellence and innovation, GASCO shines in the energy sector.

What has been achieved

In a world of boundless creativity, we embarked on a thrilling quest to name multiple sub-brands, ensuring a strong connection to the parent brand. From there, we crafted a strategic logo and identity that seamlessly aligned with various applications, creating a sustainable advantage.

Scope of work

Logo and identity creation, Brand strategy, Brand architecture for subsidiaries, Naming, Graphic system, Brand messaging, Identity Applications, Identity guidelines

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