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The challenge

The Camel Club has put together a fantastic festival as part of their plan to connect with a new community, all while promoting and preserving the rich Saudi heritage from a national standpoint.

What has been achieved

We embarked on a creative journey, drawing inspiration from heritage and the desert environment to build the festival's identity and logo. These elements reflect the festival's essence and guide its direction across diverse applications and social media. It's a harmonious blend of tradition and innovation, crafted with strategic intent.

Scope of work

Logo and Identity Creation, Graphic system, Festival promotional applications, Applications for festival management, Identity applications, Social media designs, Identity Guidelines

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