Sail
2023
The challenge
Sail, a subsidiary of The Saudi Investment Recycling Company (SIRC) and wholly owned by the Public Investment Fund, specializes in marine environmental services. looks forward to reflecting its vision and scope of work on a logo and identity that describe it as a regional center for combating dangerous oil spills along Saudi Arabia’s coasts in the Red Sea and the Arabian Gulf.
What has been achieved
Our strategy for developing the logo and identity involved incorporating maritime elements into the name, colors, and symbols. These features represent the marine and environmental field services while embodying a national spirit through the depiction of Saudi Arabia’s maritime boundaries. This approach aims to provide clarity for individuals interested in the domestic maritime sector. The visual impact is evident at first glance, as the logo and identity were designed with simplicity and creativity, expressing the brand’s objectives and vision. Accompanying advertising messages were carefully selected to align with the brand’s goals and vision.
Scope of work
Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy
Akam
2023
The challenge
As one of the subsidiaries of The Saudi Investment Recycling Company (SIRC) and fully owned by the Public Investment Fund, Akam is specialized in collecting materials resulting from building demolitions and construction, recycling them for various purposes in attempts to minimize visual deformation and eliminate indiscriminate disposal once and for all. The company seeks to reflect its vision and objectives through a logo and identity that include symbols from its field.
What has been achieved
In the strategy of creating the logo and identity, we have worked on reflecting the spirit of the field in the name, colors and symbols that symbolize the environment and the collection of demolition rubble and construction materials. This approach contributes to distinguishing their services. All the building and demolition codes used in the logo are translated into messages that were carefully selected and incorporated into the applications of identity, thereby serving the objectives and vision of the brand.
Scope of work
Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy
Yadoum
2023
The challenge
Yadoum is a subsidiary of The Saudi Investment Recycling Company (SIRC) and is completely owned by the Public Investment Fund. It specializes in the recycling of solid waste from homes, business markets, schools, and compounds into fuel, alternative energy, and fertilizer. It seeks to reflect its vision and objectives in a logo and identity that include symbols related to the industry.
What has been achieved
In the strategy of creating the logo and identity, we have relied on the brand personality to select the name, colors, and embedded symbols that reflect the recycling of solid materials and the environmental field.
Scope of work
Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy
Azyat
2023
The challenge
One of the subsidiaries of The Saudi Investment Recycling Company (SIRC), and completely owned by the Public Investment Fund, Aziat is specialized in collecting oil waste from cars, restaurants, and homes and processing it into usable biofuels. It seeks to reflect its vision and objectives in a logo and identity that include symbols from its field of operation.
What has been achieved
We worked on the strategy of creating the logo and identity to highlight its values and features through the name, colors, and embedded symbols of the environment. The scope of its work is clearly related to the collection of used and expired oils, which accurately and distinctively represents the project and helps achieve the objectives and vision of the brand.
Scope of work
Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy
Wazeen
2023
The challenge
One of the subsidiaries of The Saudi Investment Recycling Company (SIRC), and completely owned by the Public Investment Fund. Wazein Company specializes in the treatment of medical waste from hospitals and clinics. This contributes to the preservation of the environment and mitigating the risks associated with medical waste. It seeks to reflect its vision and objectives in a logo and identity that incorporate symbols relevant to its field of business.
What has been achieved
We came up with a logo and identity-building strategy that supports and clarifies the service through the name, colors, and embedded symbols that reflect the field of recycling the medical waste. Highlighting what the brand offers with precisely selected symbols, to make it stand out in identity applications, effectively conveying the goals and visions of the brand.
Scope of work
Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy
Electa
2023
The challenge
One of the subsidiaries of The Saudi Investment Recycling Company (SIRC), and completely owned by the Public Investment Fund. The company is responsible for collecting and receiving electronic and electrical waste throughout the Kingdom to protect the environment from pollution, and raise awareness of the hazards of e-waste. It seeks to reflect the objectives and vision through a logo and an identity that include symbols related to the industry.
What has been achieved
A strategy was developed to embark on a logo and identity design journey, where we incorporated the distinctive features and values of the brand into the selection of name, colors, and symbols that reflect the field of environmental recycling of various electronic devices. This approach ensures a unique and impactful appearance that accurately highlights the brand’s vision and objectives in identity applications.
Scope of work
Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy
