Skip to content

Sail

2024

The challenge

Sail, a subsidiary of The Saudi Investment Recycling Company (SIRC) and wholly owned by the Public Investment Fund, specializes in marine environmental services. looks forward to reflecting its vision and scope of work on a logo and identity that describe it as a regional center for combating dangerous oil spills along Saudi Arabia’s coasts in the Red Sea and the Arabian Gulf.

What has been achieved

Our strategy for developing the logo and identity involved incorporating maritime elements into the name, colors, and symbols. These features represent the marine and environmental field services while embodying a national spirit through the depiction of Saudi Arabia’s maritime boundaries. This approach aims to provide clarity for individuals interested in the domestic maritime sector. The visual impact is evident at first glance, as the logo and identity were designed with simplicity and creativity, expressing the brand’s objectives and vision. Accompanying advertising messages were carefully selected to align with the brand’s goals and vision.

Scope of work

Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy

Other Projects

See All Projects

Misk Anan Podcast

The Anan Podcast, associated with the MISK Foundation founded by Mohammed bin Salman, aims to empower Saudi youth in various fields.

Almunajem

Almunajem company has decided to upgrade the logo and identity that has endured for more than seven decades.

Rafeeh

Rafeeh is an entertainment company and a subsidiary of Albaltan Group’s leading investment company.

GCC railways authority

In a moment of visionary brilliance back in 1997, the Advisory Board was established by the Supreme Council for the Cooperation Council for the Arab States of the Gulf.

Estwan

Estwan is a company that specializes in gas cylinders. As a prominent player in the industry, they provide reliable and efficient solutions for the storage, distribution, and supply of gas cylinders.

Batook

Batook is a long-standing company that specializes in the production and manufacturing of gum and candy in the Middle East.

Majles Alsayahid

A club specialized in the care of camels and those who are interested in them, and the relevant activities under one association.

Areen Holding Group

A holding company comprising several companies operating in different sectors, including industry, health, energy, retail, and real estate.

National Center of Wildlife

The National Center for Wildlife is a center dedicated to providing environmental protection for terrestrial and marine areas to enhance biodiversity.