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The challenge

The sponsoring body for the sport of camel racing in Saudi Arabia is headed by Fahd bin Jalawi bin Abdulaziz bin Musaed and supervised by the Ministry of Sports. It was established in 2018. It aims to preserve the sport of camel racing as it is part of the popular heritage in Saudi Arabia, develop it and provide a suitable environment for practicing it.

What has been achieved

The identity was organized to suit the various means of the work environment, as it is distinguished by its appearance both internally and externally. We also brought it closer to the entity’s employees with phrases written specifically for the brand and linked to it in the long term.

Scope of work

Identity applications in the internal environment, Brand messages, Brand guideline.

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