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The challenge

With 60 years of history behind Al Sayegh, our mission was to improve the overall appearance of the brand, facilitate its expansion, and develop an identity that seamlessly evolved with the passing years. Our task was to create a brand that honors Sayegh’s legacy while embracing growth and innovation

What has been achieved

In our collaboration with Sayegh, we improved their overall appearance and image of the brand. The result is a modernized brand that solidifies Al Sayegh’s position as a trusted leader in the water solutions industry.

Scope of work

Brand Architecture, Strategies for Subsidiaries, Naming, Logo Design, Graphic System, Company Profile, Website Design, Identity Guidelines.

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