A renewed creative framework rooted in heritage and powered by continuity.
The challenge
Batook has been committed to excellence since its founding. To keep pace with changing times, the company sought to evolve its brand identity while preserving its legacy as one of the largest chewing gum manufacturers in the Middle East. The challenge was to strike a careful balance between heritage and renewal, through a logo that reflects dynamism and ambition, and a refreshed design system suited to both local and global presence.
What has been achieved
Rabeez developed a modern and integrated identity grounded in Batook’s core values: responsibility, collaboration, and positive energy. A contemporary logo was created, combining natural symbolism with a sense of continuity, supported by a vibrant color palette that reinforces trust, movement, and creativity. This transformation led to a tangible shift in how the brand engages with its audience, strengthening trust and presence, and paving the way for a new chapter of distinction, effective communication, and sustainable growth.
Scope of work
Brand identity development.
Logo design.
Graphic system.
Brand applications.
Brand guidelines.
Identity launch campaign video.
Interior environment design.
Website design.
Sub-brand architecture.
Brand messaging.
