A renewed visual identity opens new space for growth and sustainability.
The challenge
The challenge was to unify and modernize Obeikan’s visual identity while preserving its heritage and strong market recognition. This included developing a refreshed naming approach inspired by the original brand, aligned with market demands and future expansion, while embedding the brand’s values and vision throughout the identity.
What has been achieved
We developed a refreshed visual identity that moves Obeikan confidently into the present while respecting its history. The update improved consistency across applications and strengthened how brand values and messages are expressed. A refined naming approach supported wider reach and clearer communication, helping the brand strengthen its position and support long term growth.
Scope of work
Logo and visual identity development, Graphic system, Brand applications, Brand guidelines, Website development.


