A new name and a renewed identity that reflect a wider role and stronger partnerships.
The challenge
The challenge was to reintroduce Water Partnerships through a clearer, more inclusive identity that reflects its expanding role, without losing the trust it has built over the years. This meant developing a new name that expresses collaboration, designing a modern visual identity, and creating a communication campaign that explains the change clearly and simply to all audiences.
What has been achieved
We delivered a refreshed brand identity that presents Water Partnerships with clarity, confidence, and flexibility. The new name reflects the breadth of its role and the strength of its partnerships, while the visual identity brings a more mature and consistent presence. Alongside this, we created a launch campaign that introduced the transformation, explained its purpose, and clearly communicated the brand’s value. The result is a stronger and more recognizable brand positioned as a trusted partner.
Scope of work
Naming.
Logo and visual identity development.
Graphic system.
Brand applications.
Identity launch campaign.
Brand guidelines.
