An identity turning creativity into market value.
The challenge
The challenge was to create a comprehensive identity for a pioneering national government platform that embodies security, trust, and innovation while engaging a diverse audience of creators, innovators, and investors. The objective was to develop an identity that authentically reflects the Authority’s strategic mission of transforming ideas into market-ready intellectual assets through a secure, seamless marketplace that safeguards intellectual property rights.
What has been achieved
At Rabeez, we set out to establish i2M as the Kingdom’s leading national intellectual property marketplace by creating a comprehensive brand identity that embodies innovation, trust, and inclusivity.
The first step was to seamlessly integrate the platform’s name and logo into a unified visual identity that represents a marketplace dedicated to empowering creativity and supporting innovators.
Built on extensive research and strategic insights, the new identity has evolved into a powerful strategic asset that reflects the platform’s commitment to excellence, openness, and inclusivity. It delivers a consistent experience for creators, investors, and users alike, reinforces confidence in every interaction, and positions ATM as a national hub where ideas, intellectual property, and commercial opportunities converge to unlock greater value from innovation.
Scope of work
Logo and visual identity development, Naming, brand messages, graphic system, brand applications, brand strategy, brand guidelines, and website design.
