Where luxury and authenticity come together to shape a more distinctive identity.
The challenge
The challenge was to evolve Madareem Hotel’s identity in a way that reflects the quality of the experience it offers. At the same time, there was a need to create a more consistent identity that captures its hospitality character and unifies both its visual and verbal presence across all touchpoints, keeping pace with the brand’s growth while strengthening its position in the hospitality sector.
What has been achieved
We brought a clear development vision to the brand, focusing on expressing Madareem’s personality in a more elegant and contemporary way. This included building a complete visual system inspired by the spirit of the place itself and aligning all identity elements and applications to create a more consistent experience across every channel. The work also extended to refining the brand’s content and tone of voice, along with developing a comprehensive guideline to ensure clarity and consistency moving forward. ultimately strengthening the brand’s presence and enhancing the hospitality experience it delivers.
Scope of work
Logo and visual identity development, graphic system, brand applications, company profile, and brand guidelines.
