When an industrial giant embraces a vibrant visual identity that reflects the colors of life.
The challenge
As the Royal Commission for Jubail and Yanbu approached its fiftieth year as a national symbol of excellence and industrial leadership in the Kingdom, the need to evolve its visual identity became clear. The focus was no longer solely on industrial strength. It was time to highlight quality of life, the advancement of service sectors, and the facilities that shape its cities, where people experience a complete way of living that brings together diverse resources, promising opportunities, and meaningful standards of wellbeing.
What has been achieved
Rabeez set out to create a new visual identity that feels vibrant and alive. One that goes beyond industrial and economic prominence to express the harmony between life sectors, advanced systems, and modern services. The design presents the Royal Commission as an integrated ecosystem, bringing together industry, technology, human development, and quality of life within a contemporary visual framework that inspires the future and reflects the Kingdom’s ambitions and vision.
The new visual identity has become an inspiring visual language that positions the Royal Commission for Jubail and Yanbu as a national icon, balancing industry with life. This transformation reinforced its image as a comprehensive destination capable of shaping the future and bringing Saudi Vision 2030 to life across its many sectors.
Scope of work
Logo development, Graphic system, Brand strategy and brand guidelines, Campaign launch video and giveaways.
