Bawarq – Saudi Wildlife Authority

2023

An identity inspired by the land, driven by curiosity, and grounded in science and real field experience.

The challenge

The challenge was to create a name and visual identity for a wildlife exploration team that works equally in science and in the field. The identity needed to feel connected to the Wildlife Protection Authority, without losing its own voice. It had to capture the spirit of discovery, respect for nature, and scientific accuracy, while staying flexible enough to work everywhere, from outdoor missions to digital platforms.

What has been achieved

We built a complete brand identity, starting with the name and extending to the logo and visual system. Inspired by exploration and Saudi Arabia’s natural landscapes, the identity brings together scientific credibility and a human, approachable tone. The result is a clear and confident presence that positions the team as a specialized exploration unit, supports the Authority’s mission, and presents wildlife exploration to the public in a modern and engaging way.

Scope of work

Naming.
Logo and visual identity development.
Graphic system.
Brand applications.
Brand messaging.
Brand guidelines.

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