The challenge
GASCO, the National Gas and Industrial Company, emerged in 1963 (1383 AH) through the merger of “Al-Ghaz Al-Ahliya in Dammam” and “Saudi Gas and Industrial Company.” As a leading player in the Liquefied Petroleum Gas (LPG) field in Saudi Arabia, GASCO upholds international standards, ensuring reliable and safe LPG delivery from advanced facilities across the entire kingdom. With a focus on operational excellence and innovation, GASCO shines in the energy sector.
What has been achieved
In a world of boundless creativity, we embarked on a thrilling quest to name multiple sub-brands, ensuring a strong connection to the parent brand. From there, we crafted a strategic logo and identity that seamlessly aligned with various applications, creating a sustainable advantage.
Scope of work
Logo and identity creation, Brand strategy, Brand architecture for subsidiaries, Naming, Graphic system, Brand messaging, Identity Applications, Identity guidelines
Jal
The challenge
JAL is a leading provider of dangerous and general cargo transportation services. They specialize in handling hazardous materials and delivering general goods to various sectors. With a strong focus on safety, compliance, and customer satisfaction, JAL ensures secure and efficient transportation in Saudi Arabia. The challenge required emphasizing JAL’s experience, qualified team, diverse capabilities, competitive pricing, modern fleet, efficient scheduling, and customer-centric approach.
What has been achieved
We developed a distinctive logo and brand identity that represents JAL’s values and expertise. Our compelling name enhances brand recognition. The comprehensive graphic system ensures consistency and strengthens JAL’s visual identity. We applied the brand identity to various applications, enhancing recognition and creating a unified brand experience. Our clear brand messages differentiate JAL and resonate with the audience. The identity guidelines provide instructions for logo usage, color, typography, and brand consistency.
Scope of work
Logo and Brand Identity Creation, Naming, Graphic System, Identity Applications, Brand Messages, Identity Guidelines
Khazeen
The challenge
Formerly known as Al-Mahat. Khazeen operated as a gas storage facility, filling distribution tankers for the Best Distributor Company and supplying gas cylinders through the Cylinder Sales Company.They received gas from Aramco directly or through carriers via their National Carrier Company. The challenge was to create a cohesive brand identity that effectively communicated Khazeen’s diverse services and their crucial role in the gas storage and distribution sector.
What has been achieved
Through our collaboration, we developed a cohesive brand identity for Khazeen, effectively communicating their diverse gas storage and distribution services. The rebrand positions Khazeen as a trusted provider with strategic capabilities and seamless supply processes. With a memorable name and comprehensive graphic system, we enhanced brand recognition and differentiated Khazeen with clear and compelling messages. Our identity guidelines ensure consistent brand implementation, resulting in an effective and unified brand identity.
Scope of work
Logo and Brand Identity Creation, Naming, Graphic System, Identity Applications, Brand Messages, Identity Guidelines
Hulul
The challenge
Hulul is a leading provider of sustainable energy solutions in the residential, commercial, health, and industrial sectors of the region. The challenge included building trust, raising awareness, offering complementary services, demonstrating engineering expertise, and differentiating the brand, Hulul aimed to become a leading provider of sustainable energy solutions known for transparency, high quality, safety, and customized solutions.
What has been achieved
We developed a Unique logo and brand identity for Hulul, reflecting its values in the gas solutions sector. A compelling name and comprehensive graphic system were created for consistency across materials. The brand identity was applied to various applications, enhancing recognition and creating a cohesive experience. Clear and impactful brand messages emphasized reliability, safety, and quality. Comprehensive identity guidelines were created for consistent implementation. This collaboration has played a vital role in establishing Hulul as a trusted leader in the sustainable energy solutions market.
Scope of work
Logo and Brand Identity Creation, Naming, Graphic System, Identity Applications, Brand Messages, Identity Guidelines
Tazweed
The challenge
Tazweed is a leading Saudi company specializing in gas delivery services across the Kingdom. As a company dedicated to serving a wide range of customers, including commercial, residential, and industrial sectors, Tazweed operated with a fleet of over 100 Bobtails spread across 7 branches. Despite their extensive infrastructure, Tazweed needed to overcome certain obstacles to solidify its position as the preferred option for gas supply and related services in the market.
What has been achieved
We created a distinctive logo, compelling name, and comprehensive graphic system for Tazweed. By consistently applying the brand identity to various materials and touchpoints, we enhanced recognition and created a unified brand experience. Our clear messages differentiate Tazweed and the guidelines ensure brand consistency. Rabeez’s execution established a strong brand in the gas solutions industry.
Scope of work
Logo and Brand Identity Creation, Naming, Graphic System, Identity Applications, Brand Messages, Identity Guidelines
Estwan
The challenge
Estwan is a company that specializes in gas cylinders. As a prominent player in the industry, they provide reliable and efficient solutions for the storage, distribution, and supply of gas cylinders. Estwan serves various sectors in Saudi Arabia, offering a wide range of gas cylinder services to meet diverse needs. The challenge was to create a brand identity that would propel Estwan to the forefront of the industry, while upholding a set of core values that guide their every endeavor.
What has been achieved
We created a brand identity for Estwan that represents their expertise, reliability, and efficiency in the gas cylinder industry. The new name and visual elements reinforce their prominent position. Consistent implementation across materials enhances brand recognition and creates a unified experience. Clear brand messages differentiate Estwan and resonate with the target audience. Comprehensive identity guidelines ensure brand consistency. Our collaboration has positioned Estwan as a reliable and efficient provider of gas cylinder solutions.
Scope of work
Logo and Brand Identity Creation, Naming, Graphic System, Identity Applications, Brand Messages, Identity Guidelines
