An identity inspired by the essence of the place, reimagined through a modern lens that reflects its ambition and legacy.
The challenge
The challenge was to reintroduce a landmark destination in the heart of Riyadh through a modern identity that reflects its true prestige and enduring values, while preserving its iconic character. The goal was to clearly express the integrated experience Olaya Towers offers, bringing together business, lifestyle, and living all in one destination. The new identity needed to feel closer to its audience and more capable of communicating the project’s unique personality and sense of place.
What has been achieved
We developed a complete visual identity that redefines the experience of the space in a clear and contemporary way. Through visitor studies and project research, we built a vision that reflects the fusion of luxury and modernity distinguishing the towers. The new logo, while simple in form, is rich in symbolism, supported by a graphic system inspired by contemporary architecture.
We also crafted brand messages that convey the core values of Olaya Towers, emphasizing its integrated experience. A comprehensive brand guideline was developed to ensure consistent implementation across all touchpoints. We are proud to have played a part in this achievement, and we’re delighted to see our work bring the message to life that Olaya Towers is a destination to remember.
Scope of work
Logo and identity Creation, Brand strategy, Graphic System, Identity Applications, Brand Messages, Identity Guidelines.
