Every brand has its own measure, and Rafeeh was built on creativity.
The challenge
The challenge was to develop an identity system that matches Rafeeh’s ambitions and supports its long journey, while remaining consistent, flexible, and relevant over time. The identity needed to clearly express the brand across all applications and strengthen its position in a competitive market.
What has been achieved
We developed a complete brand identity for Rafeeh, starting with a name that reflects luxury and extending into a vibrant visual system. The logo concept was inspired by an umbrella, symbolizing Rafeeh as a platform that brings together diverse entertainment businesses. Clear guidelines and a unified graphic system ensured consistency across all applications, creating a modern and confident presence that supports Rafeeh’s vision for growth and innovation within the Kingdom.
Scope of work
Logo and visual identity development.
Graphic system.
Brand applications.
Brand messaging.
Brand guidelines.
