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The challenge

Hamad Mohammed bin Saedan Real Estate Company - specializing in the real estate industry with over 80 years of experience - aspires to develop the brand's identity and logo to keep pace with developments while maintaining the brand's official and professional way of providing its integrated real estate projects and services as one of the most important and influential companies in Saudi Arabia.

What has been achieved

We have upgraded the development of the identity and the previous traditional logo to a more modern character by adopting colors and symbols that fit the brand's antiquity, besides the logo that highlights its professional personality, in which the features and values of the brand that achieve sustainability and which in turn serves the brand at present and towards a promising future are reflected.

Scope of work

Logo and Identity Creation, Graphic System, Identity Applications, Identity Guidelines, Company Profile

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