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Rafeeh

2021

The challenge

Rafeeh is an entertainment company and a subsidiary of Albaltan Group’s leading investment company. It was established to create extraordinary opportunities for Saudi Arabia through entertainment. Rafeeh aspires to showcase its diversity and variety in the realm of recreation, embracing each modern recreational activity with clarity and creativity to highlight the scale of the project. Under its umbrella, Rafeeh encompasses multiple companies in the entertainment sector (games, logistics, video games, and festivals). The company seeks to expand its presence in various entertainment fields.

What has been achieved

The project commenced with the development of a name that resonates with the entertainment industry. Then, we derived inspiration for the logo from an umbrella, incorporating multiple colors to symbolize the inclusion of diverse entertainment companies aligned with the company’s ambitions and objectives. This serves to expand and continually enhance entertainment and its destinations, setting the standard as a trailblazer and offering unique experiences. Furthermore, our contribution aligns with the realization of one of Saudi Arabia’s Vision 2030 goals, which stands as a pivotal objective and aspiration for our brand.

Scope of work

Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages.

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