Amjad Almutahidah

2023

A renewed visual identity that brings sharper presence and clearer distinction.

The challenge

The task was to evolve the brand’s identity and logo into a contemporary, professional expression that communicates its services with creativity and confidence. This evolution needed to reflect the brand’s growth, remain competitive, and still preserve subtle traces of its heritage, all while respecting the depth of experience that defines the company.

What has been achieved

We reimagined and strengthened the visual identity and logo of Amjad Almutahidah by building a cohesive system that reflects the professionalism and distinction the company has established over decades. The new identity unified the corporate image, highlighted core values of quality, innovation, and sector diversity, and provided a solid visual foundation for confident, sustainable presence across local and regional markets. The updated identity presents the company’s history and contributions in a modern way, helping it communicate more clearly with clients and partners and stand out with confidence.

Scope of work

Logo and visual identity development.
Graphic system.
Brand applications.
Brand messaging.
Brand guidelines.

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