2024
The challenge
JAL is a leading provider of dangerous and general cargo transportation services. They specialize in handling hazardous materials and delivering general goods to various sectors. With a strong focus on safety, compliance, and customer satisfaction, JAL ensures secure and efficient transportation in Saudi Arabia. The challenge required emphasizing JAL’s experience, qualified team, diverse capabilities, competitive pricing, modern fleet, efficient scheduling, and customer-centric approach.
What has been achieved
We developed a distinctive logo and brand identity that represents JAL’s values and expertise. Our compelling name enhances brand recognition. The comprehensive graphic system ensures consistency and strengthens JAL’s visual identity. We applied the brand identity to various applications, enhancing recognition and creating a unified brand experience. Our clear brand messages differentiate JAL and resonate with the audience. The identity guidelines provide instructions for logo usage, color, typography, and brand consistency.
