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The challenge

One of the subsidiaries of The Saudi Investment Recycling Company (SIRC), and completely owned by the Public Investment Fund. The company is responsible for collecting and receiving electronic and electrical waste throughout the Kingdom to protect the environment from pollution, and raise awareness of the hazards of e-waste. It seeks to reflect the objectives and vision through a logo and an identity that include symbols related to the industry.

What has been achieved

A strategy was developed to embark on a logo and identity design journey, where we incorporated the distinctive features and values of the brand into the selection of name, colors, and symbols that reflect the field of environmental recycling of various electronic devices. This approach ensures a unique and impactful appearance that accurately highlights the brand’s vision and objectives in identity applications.

Scope of work

Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy

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