2024
The challenge
One of the subsidiaries of The Saudi Investment Recycling Company (SIRC), and completely owned by the Public Investment Fund, Aziat is specialized in collecting oil waste from cars, restaurants, and homes and processing it into usable biofuels. It seeks to reflect its vision and objectives in a logo and identity that include symbols from its field of operation.
What has been achieved
We worked on the strategy of creating the logo and identity to highlight its values and features through the name, colors, and embedded symbols of the environment. The scope of its work is clearly related to the collection of used and expired oils, which accurately and distinctively represents the project and helps achieve the objectives and vision of the brand.
Scope of work
Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy
