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2024

The challenge

One of the subsidiaries of The Saudi Investment Recycling Company (SIRC), and completely owned by the Public Investment Fund. Wazein Company specializes in the treatment of medical waste from hospitals and clinics. This contributes to the preservation of the environment and mitigating the risks associated with medical waste. It seeks to reflect its vision and objectives in a logo and identity that incorporate symbols relevant to its field of business.

What has been achieved

We came up with a logo and identity-building strategy that supports and clarifies the service through the name, colors, and embedded symbols that reflect the field of recycling the medical waste. Highlighting what the brand offers with precisely selected symbols, to make it stand out in identity applications, effectively conveying the goals and visions of the brand.

Scope of work

Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy

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