2024
The challenge
The first fully local and modern Saudi brand specializing in the coffee industry in the Kingdom of Saudi Arabia. It is also the most widely distributed geographically, with its 320 branches in most cities of Saudi Arabia. With several years of existence, the brand seeks to elevate its values and features to a higher level, continually striving to achieve its multiple goals that resonate with the hearts of its consumers.
What has been achieved
To emphasize the values and characteristics of the brand and bring it closer to consumers, we embarked on developing the identity and refining advertising messages to a higher level. This approach helps align with the brand’s wide ambitions and objectives, inspiring us to select a unique style and craft tailored messages. By adopting this approach, we ensure that the brand’s features and values shine through, while preserving its spirit and vitality in a sustainable manner.
Scope of work
Graphic System, Identity Applications, Brand Messages, Packaging Design and Illustrations, Identity Guidelines, Brand Strategy.
