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The challenge

Half Million is one of the most popular Saudi cafés and was established in a partnership between two young Saudi entrepreneurs wishing to captivate consumers. The challenge of upgrading the identity was to convey a less intense and more affordable direction to create a more unique and a truly unique experience.

What has been achieved

We came up with a different identity from its predecessor, as this one is carrying a new, less severe, and higher distinction to break through the traditional barrier in the coffee market, in addition to name-inspired messages that serve the brand's quest to move closer to the hearts of consumers with a rebuilt strategy to align with the developments and continuous increase of products in the long term and sustainably.​

Scope of work

Brand Strategy Development, Brand Messages, Supervising the design of identity applications

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