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Half Million

2024

The challenge

Half Million is one of the most popular cafés in Saudi Arabia, established through a partnership between two young Saudi entrepreneurs who aimed to captivate consumers. The challenge in upgrading the identity was to convey a direction that is less intense and more cordial, creating a memorable and unique experience.

What has been achieved

We have developed a new identity that sets itself apart from its predecessor by being less severe and more distinctive, with the aim of breaking through the traditional barriers in the coffee market. Additionally, the brand’s name-inspired messages serve the goal of establishing deeper connections with consumers. With this rebuilt strategy, we seek to align sustainably with ongoing developments and the continuous expansion of products in the long term.

Scope of work

Brand Strategy Development, Brand Messages, Supervising the design of identity applications.

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