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Senaee

2024

The challenge

The Ministry of Industry and Mineral Resources aims to promote a digital platform for investment in industry and mining, in addition to contributing to achieving sustainable development, in line with the Kingdom’s Vision 2030, which adopted these sectors as strategic options for diversifying the national economy. They have increased their contribution to GDP, hoping that their high-quality services will be accompanied by the identity and logo representing the platform and be characterized by modernity that manages their target category of investors and wish to reflect all this with a logo and identity that represents their aspirations for progress and development.

What has been achieved

Building the strategy of the investment platform depended on the service creating an identity and logo with symbols and colors that added a professional touch to the brand identity, as it highlighted its strength in different identity applications.

Scope of work

Logo and Identity Creation, Graphic System, Identity Applications, Identity Guidelines

Other Projects

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National Center of Wildlife

The National Center for Wildlife is a center dedicated to providing environmental protection for terrestrial and marine areas to enhance biodiversity.

Prestige

Prestige is a pioneering and specialized company in parking and hospitality management.

Hulul

Hulul is a leading provider of sustainable energy solutions in the residential, commercial, health, and industrial sectors of the region.

Camel Avenue

We embarked on a creative journey, drawing inspiration from heritage and the desert environment to build the festival's identity and logo.

Sail

A subsidiary of The Saudi Investment Recycling Company (SIRC) completely owned by the Public Investment Fund.

Azyat

A subsidiary of The Saudi Investment Recycling Company (SIRC) completely owned by the Public Investment Fund.

Gasco

GASCO, the National Gas and Industrial Company, emerged in 1963 (1383 AH) through the merger of “Al-Ghaz Al-Ahliya in Dammam” and “Saudi Gas and Industrial Company.”

Electa

A subsidiary of The Saudi Investment Recycling Company (SIRC) completely owned by the Public Investment Fund.

Yadoum

A subsidiary of The Saudi Investment Recycling Company (SIRC) completely owned by the Public Investment Fund.