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The challenge

The Ministry of Industry and Mineral Resources aims to promote a digital platform for investment in industry and mining, in addition to contributing to achieving sustainable development, in line with the Kingdom’s Vision 2030, which adopted these sectors as strategic options for diversifying the national economy. They have increased their contribution to GDP, hoping that their high-quality services will be accompanied by the identity and logo representing the platform and be characterized by modernity that manages their target category of investors and wish to reflect all this with a logo and identity that represents their aspirations for progress and development.

What has been achieved

Building the strategy of the investment platform depended on the service creating an identity and logo with symbols and colors that added a professional touch to the brand identity, as it highlighted its strength in different identity applications.

Scope of work

Logo and Identity Creation, Graphic System, Identity Applications, Identity Guidelines

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