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The challenge

Yadoum is a subsidiary of The Saudi Investment Recycling Company (SIRC) and is completely owned by the Public Investment Fund. It specializes in the recycling of solid waste from homes, business markets, schools, and compounds into fuel, alternative energy, and fertilizer. It seeks to reflect its vision and objectives in a logo and identity that include symbols related to the industry.

What has been achieved

In the strategy of creating the logo and identity, we have relied on the brand personality to select the name, colors, and embedded symbols that reflect the recycling of solid materials and the environmental field.

Scope of work

Logo and Identity Creation, Naming, Graphic System, Identity Applications, Identity Guidelines, Brand Messages, Brand Strategy

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